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Related Experiment Video

Updated: Apr 15, 2026

Perceptual and Category Processing of the Uncanny Valley Hypothesis' Dimension of Human Likeness: Some Methodological Issues
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Same Person, Different Personality?

Neil W Kirk1, Ciera Haggar1,2, Bethany Lane1

  • 1Department of Sociological and Psychological Sciences, Abertay University, Dundee, Scotland, UK.

Experimental Psychology
|April 14, 2026
PubMed
Summary
This summary is machine-generated.

Speaking Scottish Standard English boosted perceptions of attractiveness and competence compared to Dundonian dialect. Dialect significantly influences social perceptions and how individuals are treated.

Keywords:
personalitysocial attributionsspeechtraitsvoice quality

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Area of Science:

  • Psychology
  • Sociolinguistics
  • Social Perception

Background:

  • Vocal characteristics are modulated for social advantage, influencing information extraction beyond content.
  • Previous research has not explored perceptions of individuals using closely related dialects from small geographic areas.

Purpose of the Study:

  • To investigate how perceptions of the same individual change when speaking Scottish Standard English (SSE) versus Dundonian dialect.
  • To examine the impact of dialect on social perceptions of attractiveness, competence, and leadership potential.

Main Methods:

  • Participants heard recordings of the same men speaking SSE and Dundonian.
  • Perceptions of various social traits were assessed for each dialect condition.

Main Results:

  • Scottish Standard English (SSE) significantly enhanced perceptions of attractiveness and competence compared to Dundonian.
  • Effect sizes for SSE's positive impact on these traits were nearly identical and substantial.

Conclusions:

  • Dialect choice influences social perceptions, affecting how individuals are viewed as potential partners, allies, or leaders.
  • The same person can be perceived differently based on the dialect they adopt, impacting social interactions.