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Edible insects are a sustainable protein source, but Western consumers show neophobia. This study validated a perception scale, identifying

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Area of Science:

  • Food Science
  • Consumer Behavior
  • Sustainable Agriculture

Background:

  • Edible insects (EIs) offer a sustainable alternative to conventional meat.
  • Consumer neophobia and resistance to EIs exist, particularly in Western countries.
  • Understanding perceptions is crucial for promoting EIs as a food source.

Purpose of the Study:

  • To investigate consumer perceptions of edible insects.
  • To validate a scale for measuring these perceptions.
  • To identify factors influencing acceptance and barriers to consumption.

Main Methods:

  • Descriptive cross-sectional study with a questionnaire survey.
  • 3711 participants from six diverse countries (Croatia, Lebanon, Lithuania, Mexico, Portugal, Romania).
  • Factor analysis, cluster analysis, and word analysis of participant responses.

Main Results:

  • A 24-item perception scale across six factors was validated.
  • Three participant clusters emerged: Traditionalists, Shoppers, and Innovators, with significant differences.
  • Commonly associated words were 'disgusting,' 'protein,' and 'nutritive,' indicating ambivalence.

Conclusions:

  • Edible insect perceptions vary significantly by country and demographics, with global neophobia present.
  • Consumers recognize the nutritional value, especially protein content, of EIs.
  • Findings can inform policies to reduce negative perceptions and enhance consumer acceptance for sustainable food systems.