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Effective Strategies for Environmental Health Risk Communication.

John M Johnston1, Matthew C Harwell2

  • 1USEPA Office of Research and Development, Center for Environmental Measurement and Modeling, Athens, GA 30605, USA.

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Summary
This summary is machine-generated.

Effective risk communication strategies, including virtual exemplars, narrative, and social media, motivate public action for environmental risk reduction and sustainability. These dynamic approaches enhance engagement and long-term planning for future risks.

Keywords:
active learningnarrative approachesscience communicationsocial mediasustainable knowledge transfervirtual exemplars

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Area of Science:

  • Environmental Science
  • Risk Communication
  • Public Health

Background:

  • Effective risk communication is crucial for motivating public action in risk management, especially for ubiquitous environmental contaminants.
  • Current strategies often focus on risk reduction and avoidance when pollutant sources are difficult to control, impacting sustainability.
  • The US Environmental Protection Agency (EPA) provides a research-based SALT Framework to guide risk communication practices.

Purpose of the Study:

  • To explore dynamic, interactive, and engaging risk communication tactics for informing public beliefs and behaviors.
  • To encourage the adoption of long-term planning goals to mitigate future environmental risks.
  • To present strategies that are accessible to both the general public and science professionals.

Main Methods:

  • Discussion of three recommended practices: virtual exemplars, narrative, and social media.
  • Analysis of how these tactics can inform public beliefs and behaviors.
  • Alignment of strategies with the US EPA's Science and சுற்றுச்சூழல் Literacy (SALT) Framework.

Main Results:

  • Virtual exemplars, narrative, and social media are effective platforms for risk communication.
  • These methods appeal broadly to lay audiences and are not limited to scientific experts.
  • The discussed strategies are consistent with the EPA's SALT Framework.

Conclusions:

  • Dynamic, interactive, engaging, and relatable risk communication approaches enhance effectiveness.
  • Recommended practices can motivate public concern and action for environmental risk management.
  • These strategies support long-term planning for sustainability and avoidance of future risks.