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Related Experiment Video

Updated: May 14, 2026

Virtual Reality Tools for Assessing Unilateral Spatial Neglect: A Novel Opportunity for Data Collection
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Published on: March 10, 2021

Cross-Cultural Evaluation of Associative Memory Intervention Using Virtual Reality.

Prince Ampofo1, Andrea Vitali1, Francesca Morganti1

  • 1University of Bergamo, Bergamo, Italy.

Studies in Health Technology and Informatics
|May 12, 2026
PubMed
Summary
This summary is machine-generated.

Associative memory is culturally invariant, but processing speed varies by culture. Virtual reality (VR) offers a promising, adaptable platform for assessing and training associative memory across diverse populations.

Keywords:
Associative MemoryCross-cultural StudyPair-associate learningVirtual Reality

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Area of Science:

  • Cognitive Psychology
  • Neuroscience
  • Human-Computer Interaction

Background:

  • Associative memory is crucial for daily life.
  • Current virtual reality (VR) interventions for associative memory are limited.
  • Investigating cultural impacts on associative memory is important.

Purpose of the Study:

  • To examine associative memory performance across different modalities (object-name, object-sound).
  • To investigate the influence of culture on associative memory performance and response times.
  • To assess the utility of VR as a platform for associative memory research.

Main Methods:

  • Twenty-two healthy young adults (18-26 years) from Italy and Ghana participated.
  • Participants completed object-name and object-sound matching tasks in a VR environment.
  • Eight training trial sessions were conducted for each task.

Main Results:

  • Performance improved across trials for both tasks.
  • Object-name matching showed higher accuracy and faster response times than object-sound matching.
  • No significant cross-cultural differences in performance were found, but Italians responded faster than Ghanaians.

Conclusions:

  • Associative memory appears to be culturally invariant.
  • Response time differences suggest cultural influences on cognitive processing strategies.
  • VR is a viable and culturally adaptable tool for associative memory assessment and training.