Jove
Visualize
Contact Us
JoVE
x logofacebook logolinkedin logoyoutube logo
ABOUT JoVE
OverviewLeadershipBlogJoVE Help Center
AUTHORS
Publishing ProcessEditorial BoardScope & PoliciesPeer ReviewFAQSubmit
LIBRARIANS
TestimonialsSubscriptionsAccessResourcesLibrary Advisory BoardFAQ
RESEARCH
JoVE JournalMethods CollectionsJoVE Encyclopedia of ExperimentsArchive
EDUCATION
JoVE CoreJoVE BusinessJoVE Science EducationJoVE Lab ManualFaculty Resource CenterFaculty Site
Terms & Conditions of Use
Privacy Policy
Policies

Related Concept Videos

Generalization, Discrimination, and Extinction01:24

Generalization, Discrimination, and Extinction

Generalization, discrimination, and extinction are key concepts in operant conditioning that influence how behaviors are learned and maintained.
Generalization occurs when a behavior reinforced in one context is performed in similar situations. For instance, a student who studies diligently for calculus and receives excellent grades might apply the same study habits to psychology and history, expecting similar results. Generalization shows how learning in one setting can influence behavior in...
Case Studies01:22

Case Studies

There are many research methods available to psychologists in their efforts to understand, describe, and explain behavior and the cognitive and biological processes that underlie it.
Associative Learning01:27

Associative Learning

Associative learning is a fundamental concept in behavioral psychology, wherein a connection is established between two stimuli or events, leading to a learned response. This process is critical in understanding how behaviors are acquired and modified. Conditioning, the mechanism through which associations are formed, can be divided into two main types: classical conditioning and operant conditioning, each elucidating different aspects of associative learning.
Classical conditioning, also known...
Purposive Learning01:22

Purposive Learning

E. C. Tolman emphasized the purposiveness of behavior — the idea that much of our behavior is goal-directed. For instance, employees who aim for a promotion work diligently to meet their targets. Tolman argued that when classical conditioning and operant conditioning occur, the organism acquires certain expectations. In classical conditioning, a child might fear a dog because they expect it to bite. In operant conditioning, a person might consistently work overtime because they expect a bonus...
Real-World Application of Classical Conditioning01:15

Real-World Application of Classical Conditioning

Classical conditioning not only includes the initial pairing of stimuli but also extends to more complex forms, such as higher-order conditioning. Higher-order conditioning involves creating associations beyond the primary conditioned stimulus, resulting in a chain of conditioned responses.
Higher-order, or second-order, conditioning occurs when a neutral stimulus becomes associated with an already established conditioned stimulus through repeated pairings. For instance, if a dog has been...
Cognitive Learning01:21

Cognitive Learning

Cognitive learning is based on purposive behavior, incidental learning, and insight learning.
E. C. Tolman's theory of purposive behavior emphasizes that much behavior is goal-directed. He argued that to understand behavior, we must look at the entire sequence of actions leading to a goal. For instance, high school students study hard, not just due to past reinforcement but also to achieve the goal of getting into a good college.
Tolman introduced the idea that behavior is influenced by...

You might also read

Related Articles

Articles linked to this work by shared authors, journal, and citation graph.

Sort by
Same author

DCAF7 enhances atherosclerosis in vascular endothelial cells by promoting SLC40A1 transcription through facilitating TNF-mediated NF-ÎşB function.

Biochemistry and biophysics reports·2026
Same author

Efficacy of Sapylin in endoscopic thyroid cancer surgery: a double-blind, randomized, controlled trial.

Surgical endoscopy·2026
Same author

Diagnostic accuracy of rapid diagnostic tests for vibrio cholerae serogroups O1 and O139: A systematic review and meta-analysis.

International journal of infectious diseases : IJID : official publication of the International Society for Infectious Diseases·2026
Same author

Clarifying Terminology in Chronic Cough: The Evolving Role of Cough Hypersensitivity Syndrome.

The clinical respiratory journal·2026
Same author

How physical activity affects young adults' subjective wellbeing: the mediation role of subjective socioeconomic status and social support.

Frontiers in psychology·2026
Same author

Liquiritigenin ameliorates circadian rhythm-mediated osteoblast differentiation through Rorα and Nr1d1 signaling pathways.

Phytomedicine : international journal of phytotherapy and phytopharmacology·2026
Same journal

Cumulative adverse childhood experiences and parent-reported allergic conditions and asthma among U.S. children: A nationally representative study.

The American psychologist·2026
Same journal

Natural disaster, social cohesion, and prosociality: A natural experiment.

The American psychologist·2026
Same journal

Practice guidelines regarding psychologists' involvement in pharmacological issues.

The American psychologist·2026
Same journal

International Competences for Undergraduate Psychology (ICUP): A constructive shift for psychology?

The American psychologist·2026
Same journal

Two dimensions of access: Availability and affordability of mental health care across the United States.

The American psychologist·2026
Same journal

Revisiting secondary antisemitism: Antisemitism as a cause, not a consequence, of ingroup-serving Holocaust distortions.

The American psychologist·2026
See all related articles

Related Experiment Video

Updated: May 19, 2026

Measuring Statistical Learning Across Modalities and Domains in School-Aged Children Via an Online Platform and Neuroimaging Techniques
08:05

Measuring Statistical Learning Across Modalities and Domains in School-Aged Children Via an Online Platform and Neuroimaging Techniques

Published on: June 30, 2020

Value generalization, not normalization, drives learning in structure-based grouped contexts.

Bingsong Zhao1, Jing Gan1, Shengyuan Wang1

  • 1Department of Psychology, Guangdong Provincial Key Laboratory of Social Cognitive Neuroscience and Mental Health, Sun Yat-sen University.

The American Psychologist
|May 18, 2026
PubMed
Summary
This summary is machine-generated.

People learn values in structured contexts, not just individual items. This study shows value generalization, not just normalization, explains how we learn values in groups, even when it leads to overestimating less valuable items.

More Related Videos

Defining the Role Of Language in Infants' Object Categorization with Eye-tracking Paradigms
07:31

Defining the Role Of Language in Infants' Object Categorization with Eye-tracking Paradigms

Published on: February 8, 2019

Experimental Paradigm for Measuring the Effect of Induced Emotion on Grammar Learning
05:33

Experimental Paradigm for Measuring the Effect of Induced Emotion on Grammar Learning

Published on: January 29, 2020

Related Experiment Videos

Last Updated: May 19, 2026

Measuring Statistical Learning Across Modalities and Domains in School-Aged Children Via an Online Platform and Neuroimaging Techniques
08:05

Measuring Statistical Learning Across Modalities and Domains in School-Aged Children Via an Online Platform and Neuroimaging Techniques

Published on: June 30, 2020

Defining the Role Of Language in Infants' Object Categorization with Eye-tracking Paradigms
07:31

Defining the Role Of Language in Infants' Object Categorization with Eye-tracking Paradigms

Published on: February 8, 2019

Experimental Paradigm for Measuring the Effect of Induced Emotion on Grammar Learning
05:33

Experimental Paradigm for Measuring the Effect of Induced Emotion on Grammar Learning

Published on: January 29, 2020

Area of Science:

  • Cognitive Science
  • Neuroscience
  • Decision Science

Background:

  • Value learning typically studied at the individual object level.
  • Dominant account, value normalization, suggests context-relative encoding, leading to contrastive biases.
  • Empirical support for normalization is limited to proximity-based grouping.

Purpose of the Study:

  • Investigate context-dependent value learning in structured environments.
  • Test value generalization as an alternative to value normalization.
  • Examine how conceptual or relational structure influences value learning.

Main Methods:

  • Five experiments using modified multi-armed bandit tasks.
  • Participants inferred group structure through trial-and-error learning.
  • Computational modeling compared value generalization and normalization models.

Main Results:

  • Participants overestimated values of below-average items in high-mean groups.
  • Assimilative bias persisted across various grouping types and reward framing.
  • Value generalization models significantly outperformed normalization and item-level models.

Conclusions:

  • Findings challenge the dominance of value normalization in structured environments.
  • Value generalization is identified as an efficient, albeit imperfect, strategy for context-dependent value learning.
  • Value learning in natural environments is influenced by inferred group structures.