Related Experiment Video
Updated: May 28, 2026
05:43
Usability Evaluation of Augmented Reality: A Neuro-Information-Systems Study
Published on: November 30, 2022
Benefit-Risk Perceptions and Public GenAI Acceptance: A Survey Experiment Based on the Emerging Technology Acceptance
Ning Ma1, Songtao Lin1, Xinyu Dong1
1School of Public Policy and Administration, Xi'an Jiaotong University, Xi'an 710049, China.
Behavioral Sciences (Basel, Switzerland)
|May 27, 2026
Summary
Public acceptance of generative artificial intelligence (GenAI) hinges on balancing perceived benefits like usefulness against risks such as property loss. Understanding these trade-offs is crucial for emerging AI technologies.
Area of Science:
- Social Sciences
- Technology and Innovation
- Artificial Intelligence Ethics
Background:
- Emerging Technology Acceptance Model provides a framework for understanding user adoption.
- Generative Artificial Intelligence (GenAI) presents unique benefits and risks influencing public perception.
- Differentiated benefit-risk perceptions are key to analyzing GenAI acceptance.
Purpose of the Study:
- To investigate the factors influencing public acceptance of Generative Artificial Intelligence (GenAI).
- To integrate perceived benefits and risks into a unified analytical framework based on the Emerging Technology Acceptance Model.
- To examine the moderating effects of technology usage behavior and regulatory trust on GenAI acceptance.
Main Methods:
- Three scenario-based survey experiments were conducted.
- Data were collected from Chinese internet users in an online survey context.
- Statistical analyses examined the relationships between perceived benefits, risks, and GenAI acceptance.
Main Results:
- Perceived usefulness and ease of use positively influenced GenAI acceptance.
- Perceived social welfare loss, personal property loss, and technical-ethical conflict negatively impacted acceptance.
- Personal property loss demonstrated the strongest inhibitory effect on acceptance.
Conclusions:
- GenAI acceptance is shaped by a complex interplay of perceived benefits and risks.
- Technology usage behavior and regulatory trust influence risk sensitivity more than benefit sensitivity.
- Findings offer insights into the benefit-risk trade-offs crucial for emerging AI technologies.
Related Concept Videos
01:23Types of Biopharmaceutical Studies: Controlled and Non-Controlled Approaches
Biopharmaceutical studies constitute a vital field aiming to enhance drug delivery methods and refine therapeutic approaches, drawing upon diverse interdisciplinary knowledge. In research methodologies, the choice between controlled and non-controlled studies significantly influences the study's reliability and accuracy.
Non-controlled studies, commonly employed for initial exploration, lack a control group, rendering them susceptible to biases and external influences. In contrast, controlled...
Non-controlled studies, commonly employed for initial exploration, lack a control group, rendering them susceptible to biases and external influences. In contrast, controlled...
01:25Models of Health Promotion and Illness Prevention I
A model is a theoretical way to understand a concept or an idea. Models can overcome barriers to health regardless of diverse economic and cultural backgrounds. In addition, models make the task easier by providing different ways to approach complex issues. There are two major health promotion models: the health belief model and the health promotion model.
The health belief model (HBM) attempts to predict health-related behavior in specific belief patterns. According to the HBM, a person's...
The health belief model (HBM) attempts to predict health-related behavior in specific belief patterns. According to the HBM, a person's...
00:52Social Proof
Social proof is a form of persuasion based on comparison and conformity. People compare their behavior and actions to what others are doing and will change to conform to do what their peers do.
02:16Surveys
Often, psychologists develop surveys as a means of gathering data. Surveys are lists of questions to be answered by research participants, and can be delivered as paper-and-pencil questionnaires, administered electronically, or conducted verbally. Generally, the survey itself can be completed in a short time, and the ease of administering a survey makes it easy to collect data from a large number of people.
03:26Framing Effects
Information is everywhere and its presentation—such as how and when items are presented—can impact our perceptions and decisions surrounding the info. This broad concept umbrellas framing effects—influences that occur due to the way information is framed in its appearance, whether it’s purely the order or the specific wording of a message. Let’s take a look at numerous ways in which two versions of something can objectively say the same thing, yet we respond in different ways based on the...
01:08The Availability Heuristic
A heuristic is a general problem-solving framework (Tversky & Kahneman, 1974). You can think of these as mental shortcuts that are used to solve problems. Different types of heuristics are used in different types of situations, and the impulse to use a heuristic occurs when one of five conditions is met (Pratkanis, 1989):