Impact of Functional Feed Additives and Lower Antibiotic Use on Poultry Meat Quality and Consumer Perception

The poultry industry is undergoing a major transition to reduce the use of antibiotics, as a result of the growing concerns about antimicrobial resistance, antibiotic residue in meat and increasingly stringent regulatory policies. This trend has led to an increased interest in functional feed additives as potential alternatives that may support bird health, growth performance and meat quality. There are functional additives, including probiotics, prebiotics, synbiotics, phytogenics, organic acids, enzymes, essential oils, vitamins, minerals and postbiotics, that have shown potential effectiveness in enhancing gut health, nutrient utilization, immunity and disease resistance in poultry. The advantages that are frequently noticed are increased feed conversion ratio, body weight gain, carcass yield and improved meat quality characteristics, such as water-holding capacity, color stability, tenderness, oxidative stability and shelf life. Furthermore, the decrease in the use of antibiotics decreases the risk of residues and also the transmission of antimicrobial resistance genes through the food chain and the environment. Consumer interest in antibiotic-free and naturally raised poultry meat has also led to the emergence of premium market opportunities, where trust, transparency in poultry labelling and perceived safety are key drivers of consumer acceptance. But there are issues yet to be addressed regarding additive efficacy variability, dosage standardization, cost-effectiveness and implementation on farms under different production systems. This review critically evaluates the scientific evidence related to the use of functional feed additives as an alternative to antibiotics in poultry nutrition, focusing on their effects on meat quality, food safety, economic viability, sustainability and consumer perception. Precision nutrition, combinations of synergistic additives, and data-driven feed strategies will be key to future progress to enable profitable and sustainable poultry production.