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Published on: August 12, 2016
Carbonation Perception and Texture Characteristics of Carbonated Beverages Using Focus Group Interviews and
Jihye An1,2, Jeehyun Lee1
1Department of Food Science and Nutrition, Pusan National University, Busan 46241, Republic of Korea.
Young Korean adults perceive carbonation intensity and texture as key sensory attributes in beverages. Essential characteristics include cooling, carbonation, bite, and fizziness, influencing consumer preference.
Area of Science:
- Food Science
- Sensory Science
- Consumer Behavior
Background:
- Carbonated beverages are globally popular, with texture significantly impacting consumer perception.
- Understanding consumer sensory experiences is crucial for product development and marketing.
Purpose of the Study:
- To investigate the perception of carbonation and texture characteristics among young Korean adults.
- To identify key sensory attributes influencing preference for carbonated beverages.
Main Methods:
- Utilized focus group interviews and free-sorting tasks with young Korean adults.
- Collected qualitative descriptions of carbonation and texture experiences.
- Surveyed participants on essential texture attributes for carbonated beverages.
Main Results:
- Free-sorting tasks revealed groupings based on carbonation intensity and flavor.
- Key perceived texture attributes were cooling (93.3%), carbonation (86.7%), bite (83.3%), and fizziness (76.7%).
- Consumers described specific oral locations for sensations like bubble bursting and tingling.
Conclusions:
- Cooling, carbonation, bite, and fizziness are essential sensory characteristics for young Korean consumers.
- Detailed descriptions of sensory perceptions highlight the complexity of carbonation experiences.
- Findings offer valuable insights into texture perception for carbonated beverage development.
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