Related Experiment Video
Updated: Jun 30, 2026

Virtual Agent for Real-Time Motivational Interviewing by Integrating Adaptive Nonverbal Behavior and Language Models
Published on: December 23, 2025
Beyond one-size-fits-all: Personalising health communication to drive real behaviour change
Justine Avenel1, Coralie Chevallier2, Edgar Dubourg3
1Institut Jean Nicod, Department of Cognitive Studies, École normale supérieure, Université PSL, EHESS, CNRS, Paris, France; Santé publique France, French National Public Health Agency, Saint-Maurice, France.
Abstract:
Health communication is central to prevention and care, yet generic messages frequently fail to achieve real behaviour change. Personalisation offers a way forward by aligning health information with individual characteristics. This chapter examines why one-size-fits-all approaches are limited, how tailored strategies can improve engagement and adherence, and what challenges must be addressed to ensure equity and trust. We also discuss how emerging technologies, including large language models, create new opportunities for scalable, evidence-based personalisation. Ultimately, we argue that personalised health communication is not a refinement but a strategic necessity for improving outcomes across healthcare systems.
Related Concept Videos
Stress Prevention and Stress Management Techniques VI
Motivation and Self-Determination
Motivation, the driving force behind behavior, plays a pivotal role at every stage of the change process. The research...
Health Literacy
Models of Health Promotion and Illness Prevention I
The health belief model (HBM) attempts to predict health-related behavior in specific belief patterns. According to the HBM, a person's...
Models of Health Promotion and Illness Prevention II
The agent-host-environment model states that disease results from...
Levels of Health Promotion and Illness Prevention
In primary prevention, actions taken before disease onset prevent the disease from...
Role of Communication in the Nursing Process II: Planning and Implementation