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A Protocol For Designing And Evaluating Mixed Reality Cultural Experiences In Museums And Heritage Sites Using
Mengmeng Zhang1, Xiangyi Liu2, Dandan Wang3
1General Graduate School, Kyonggi University.
Journal of Visualized Experiments : Jove
|June 29, 2026
Summary
This study introduces a new method for evaluating mixed reality (MR) in museums. It combines adaptive narratives and user experience metrics for better heritage site engagement.
Area of Science:
- Digital Heritage
- Human-Computer Interaction
- Museum Studies
Background:
- Mixed reality (MR) applications are growing in museums and heritage sites.
- Current deployments often lack methodological consistency in spatial narrative, interaction, and evaluation.
- Existing frameworks do not fully integrate these elements for comprehensive assessment.
Purpose of the Study:
- To present a standardized, field-deployable methodology for evaluating MR in heritage contexts.
- To integrate dynamically adaptive spatial narratives with a hybrid assessment model.
- To provide a reproducible framework for coordinating spatial storytelling and interface control in MR interventions.
Main Methods:
- Developed a protocol integrating spatial narrative sequencing, guided interactive interfaces, and multimodal user experience metrics.
- Employed a hybrid assessment model combining subjective psychometric evaluations and objective behavioral telemetry (e.g., dwell times, interaction logs).
- Conducted a two-site, three-arm concurrent control trial with participants in traditional digital guide, MR static narrative, and MR adaptive narrative conditions.
Main Results:
- The methodology unifies spatial narrative, interaction, and evaluation for rigorous MR assessment.
- The hybrid model triangulates subjective and objective user experience data.
- The protocol ensures safety and feasibility through behavioral logging and cybersickness monitoring.
Conclusions:
- This standardized protocol offers a reproducible methodology for evaluating MR interventions in cultural heritage.
- It enables coordinated spatial storytelling and interface control for enhanced visitor experiences.
- The framework supports rigorous evaluation of MR applications in diverse heritage settings.

