Jove
Visualize
Contact Us
JoVE
x logofacebook logolinkedin logoyoutube logo
ABOUT JoVE
OverviewLeadershipBlogJoVE Help Center
AUTHORS
Publishing ProcessEditorial BoardScope & PoliciesPeer ReviewFAQSubmit
LIBRARIANS
TestimonialsSubscriptionsAccessResourcesLibrary Advisory BoardFAQ
RESEARCH
JoVE JournalMethods CollectionsJoVE Encyclopedia of ExperimentsArchive
EDUCATION
JoVE CoreJoVE BusinessJoVE Science EducationJoVE Lab ManualFaculty Resource CenterFaculty Site
Terms & Conditions of Use
Privacy Policy
Policies

Related Concept Videos

Defining Psychology01:24

Defining Psychology

Psychology is the scientific discipline dedicated to understanding both observable behavior and the internal mental processes underlying such behavior. It aims to comprehend human nature and apply this understanding to solve practical problems, enhance well-being, and improve societal outcomes. An example of psychology's application is the study of prosocial behavior, such as why and under what conditions individuals might help strangers in need. This process involves describing observed...
Naturalistic Observations02:30

Naturalistic Observations

If you want to understand how behavior occurs, one of the best ways to gain information is to simply observe the behavior in its natural context. However, people might change their behavior in unexpected ways if they know they are being observed. How do researchers obtain accurate information when people tend to hide their natural behavior? As an example, imagine that your professor asks everyone in your class to raise their hand if they always wash their hands after using the restroom. Chances...
Psychology as a Science01:13

Psychology as a Science

Psychology, as a scientific discipline, aims to understand the mind and behavior through rigorous and systematic methods. The foundation of psychological research is evidence-based, relying heavily on the scientific method to derive and validate knowledge. This structured approach ensures that findings are reliable, valid, and applicable to broader contexts.
The scientific method in psychology involves six critical steps: making observations, formulating hypotheses, conducting tests, analyzing...
Humanistic Psychology01:24

Humanistic Psychology

Humanistic psychology emerged in the mid-20th century as a response to the deterministic and pessimistic nature of behaviorism and psychoanalysis. While behaviorism focused on observable behaviors influenced by the environment and psychoanalysis delved into unconscious motivations, both theories suggested that human actions lacked free will. In contrast, humanistic psychology offers a perspective that emphasizes the innate potential for goodness and growth within every individual.
This approach...
Contemporary Psychology01:29

Contemporary Psychology

Psychology explores human behavior and mental processes through various lenses, each offering unique insights. This overview examines key subfields, including biopsychology, evolutionary, developmental, personality, and social psychology, highlighting their approaches and contributions to understanding complex human behaviors.
Biopsychology
Biopsychology, also known as biological psychology or behavioral neuroscience, focuses on the biological underpinnings of behavior and mental processes. It...
Scientific Nature of Social Psychology01:30

Scientific Nature of Social Psychology

Social psychology is a scientific discipline dedicated to understanding how individuals think, feel, and behave in social contexts. Unlike common sense, which relies on anecdotal experiences and intuition, social psychology employs systematic research and empirical methods to ensure objectivity and reliability. This distinction is fundamental in distinguishing scientifically supported findings from mere speculation.Four fundamental scientific values guide a structured approach to research in...

You might also read

Related Articles

Articles linked to this work by shared authors, journal, and citation graph.

Sort by
Same author

Subjective selection requires objective constraints.

The Behavioral and brain sciences·2026
Same author

Affordances are for life (and not just for maximizing reproductive fitness).

The Behavioral and brain sciences·2026
Same author

James J. Gibson's affordance examples.

History of psychology·2026
Same author

Rewilding psychology.

Philosophical transactions of the Royal Society of London. Series B, Biological sciences·2024
Same author

Human brain dynamics dissociate early perceptual and late motor-related stages of affordance processing.

The European journal of neuroscience·2024
Same author

Thinking <i>with</i> other minds.

The Behavioral and brain sciences·2020

Related Experiment Video

Updated: Jul 4, 2026

A Naturalistic Setup for Presenting Real People and Live Actions in Experimental Psychology and Cognitive Neuroscience Studies
07:43

A Naturalistic Setup for Presenting Real People and Live Actions in Experimental Psychology and Cognitive Neuroscience Studies

Published on: August 4, 2023

Ethnographic methods can help psychology overcome its WEIRD problems.

Guilherme Sanches de Oliveira1,2, Edward Baggs3,4

  • 1Department of Philosophy, University of Murcia, Murcia, Spain guilherme.sanches@um.es.

The Behavioral and Brain Sciences
|July 3, 2026
PubMed
Summary

Cross-cultural psychology needs diverse participants and theories. Adopting non-experimental and ethnographic methods can enhance psychological research beyond traditional experimental approaches.

More Related Videos

Enactive Phenomenological Approach to the Trier Social Stress Test: A Mixed Methods Point of View
05:26

Enactive Phenomenological Approach to the Trier Social Stress Test: A Mixed Methods Point of View

Published on: January 7, 2019

Methods for Presenting Real-world Objects Under Controlled Laboratory Conditions
06:54

Methods for Presenting Real-world Objects Under Controlled Laboratory Conditions

Published on: June 21, 2019

Related Experiment Videos

Last Updated: Jul 4, 2026

A Naturalistic Setup for Presenting Real People and Live Actions in Experimental Psychology and Cognitive Neuroscience Studies
07:43

A Naturalistic Setup for Presenting Real People and Live Actions in Experimental Psychology and Cognitive Neuroscience Studies

Published on: August 4, 2023

Enactive Phenomenological Approach to the Trier Social Stress Test: A Mixed Methods Point of View
05:26

Enactive Phenomenological Approach to the Trier Social Stress Test: A Mixed Methods Point of View

Published on: January 7, 2019

Methods for Presenting Real-world Objects Under Controlled Laboratory Conditions
06:54

Methods for Presenting Real-world Objects Under Controlled Laboratory Conditions

Published on: June 21, 2019

Area of Science:

  • Psychology
  • Cross-cultural research

Background:

  • Cross-cultural psychology necessitates diverse participant pools.
  • Existing theories in cross-cultural psychology often lack diversity.

Purpose of the Study:

  • To advocate for increased theoretical diversity in cross-cultural psychology.
  • To propose the integration of non-experimental and ethnographic methods.

Main Methods:

  • Review and critique of existing theoretical frameworks in cross-cultural psychology.
  • Argument for the adoption of qualitative, non-experimental approaches.

Main Results:

  • Cross-cultural research benefits from a wider range of theoretical perspectives.
  • Non-experimental methods, including ethnography, offer valuable insights.

Conclusions:

  • Enhancing cross-cultural psychology requires both participant and theoretical diversity.
  • Integrating diverse methodologies, especially ethnographic ones, is crucial for robust research.