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How Virtual Celebrity Characteristics Drive Purchase Intention: Testing the Stimulus-Organism-Response Framework with Structural Equation Modeling
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Published on: March 3, 2026

The Tripartite Influence Model: New conceptualizations and measurement strategies based on an evolving social media

J Kevin Thompson1

  • 1University of South Florida, United States.

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|July 17, 2026
PubMed

Keywords:
MeasurementSocial mediaTheoryTripartite Influence Model

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