How Much Nicotine is in Your Electronic Cigarette Flavored Liquid?

Mignonne C Guy1, Pallav Pokhrel1, Thaddeus A Herzog1

  • 1Mignonne Guy, Assistant Professor, Department of African American Studies, Virginia Commonwealth University, Richmond, VA. Pallav Pokhrel, Associate Professor, University of Hawaii Cancer Center, University of Hawaii at Manoa, Honolulu, HI. Thaddeus A. Herzog, Associate Professor, University of Hawaii Cancer Center, University of Hawaii at Manoa, Honolulu, HI. Kevin D. Cassel, Assistant Professor, University of Hawaii Cancer Center, University of Hawaii at Manoa, Honolulu, HI. Kari-lyn K. Sakuma, Assistant Professor, College of Public Health and Human Sciences, Department of Health Promotion and Behavior, Oregon State University, Waldo Corvallis, OR. Dennis R. Trinidad, Associate Professor, Family Medicine and Public Health, University of California, San Diego, La Jolla, CA. Sherilyn Palafox, Research Assistant, University of Hawaii Cancer Center, University of Hawaii at Manoa, Honolulu, HI. Matthew S. Halquist, Laboratory Director and Research Assistant Professor, Bioanalytical Lab, School of Pharmacy, Virginia Commonwealth University, Richmond, VA. Thomas Eissenberg, Professor, Department of Psychology, Center for the Study of Tobacco Products, Virginia Commonwealth University, Richmond, VA. Susan Bodnar-Deren, Assistant Professor, Department of Sociology, Virginia Commonwealth University, 827 West Franklin Street, Richmond, VA. Pebbles Fagan, Professor and Director Center for the Study of Tobacco, Department Health Behavior and Health Education, Fay Boozman College of Public Health, University of Arkansas for Medical Sciences, Little Rock, AR.

Summary

Electronic cigarette liquid labels often misrepresent nicotine content, with many products showing higher actual nicotine levels than stated. Inaccurate nicotine marketing on e-cigarette labels requires further investigation for public safety.

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