The User Paradigm

Related Concept Videos

Concepts and Prototypes01:24

Concepts and Prototypes

The human nervous system handles vast amounts of information by translating sensory stimuli into neural impulses, which the brain processes, creating thoughts expressed through language or stored as memories. The brain also synthesizes information from emotions and memories, which significantly influence thoughts and behaviors. This intricate process creates a comprehensive mental picture.
The brain organizes this information using concepts, which are mental categories grouping linguistic data,...
Schemas01:42

Schemas

A schema is a mental construct consisting of a cluster or collection of related concepts (Bartlett, 1932). There are many different types of schemata, and they all have one thing in common: schemata are a method of organizing information that allows the brain to work more efficiently. When a schema is activated, the brain makes immediate assumptions about the person or object being observed.
Stereotype Content Model02:16

Stereotype Content Model

The Stereotype Content Model (SCM) was first proposed by Susan Fiske and her colleagues (Fiske, Cuddy, Glick & Xu, 2002; see also Fiske, 2012 and Fiske, 2017). The SCM specifies that when someone encounters a new group, they will stereotype them based on two metrics: warmth—or that group’s perceived intent, and how likely they are to provide help or inflict harm—and competence—or their ability to carry out that objective. Depending on the warmth-competence categorization, a person will feel...
Social-Contextual Approach01:24

Social-Contextual Approach

The social-contextual approach, grounded in Vygotsky’s sociocultural theory, emphasizes the influence of cultural and environmental contexts on cognitive development. From birth, caregivers act as mediators of culture, transmitting values, skills, and practices that shape how children grow and learn.Cultural Influences on Caregiving PracticesChild-rearing practices reflect broader cultural ideals about independence and interdependence. In individualistic societies, parents often sleep...
Information-Processing Approach01:28

Information-Processing Approach

The information-processing approach to cognitive development focuses on how infants perceive, attend to, store, and retrieve information. Habituation is a key learning process that reflects how infants adapt to repeated stimuli and provides insight into the efficiency of attention and memory.Habituation and Dishabituation as Learning IndicatorsHabituation happens when an infant’s response to a repeated stimulus decreases as it becomes familiar. For example, a newborn may briefly reduce their...
Gestalt Psychology01:14

Gestalt Psychology

Gestalt psychology, founded by Max Wertheimer, Kurt Koffka, and Wolfgang Kohler, emphasizes the importance of understanding perception as an organized whole. Developed as a counter to Wilhelm Wundt's structuralism, this approach posits that our perceptions are more than just the sum of sensory parts; they are comprehensive wholes where the relationships between parts define the perception. The principle "The whole is greater than the sum of its parts" encapsulates this view, illustrating how...