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Marketing to nurses through an incentive program.

J P Campbell, T Williams

The Journal of Nursing Administration

|October 1, 1983

Summary

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Attracting and retaining nurses is a marketing challenge. An Incentive Career Mobility Plan rewards self-improvement, boosting nurse morale and retention.

Area of Science:

Healthcare Management
Human Resources in Nursing

Background:

Nursing staff attraction and retention are significant challenges for healthcare institutions.
Effective marketing strategies are crucial for nurse recruitment and retention.

Purpose of the Study:

To explore the use of marketing principles in addressing nursing staff retention.
To evaluate the impact of an Incentive Career Mobility Plan on nurse morale and retention.

Main Methods:

The article describes a marketing approach to nurse retention.
An Incentive Career Mobility Plan was implemented as a pilot program.
The plan rewards nurses for self-improvement.

Main Results:

The Incentive Career Mobility Plan is achieving its objectives.

Related Experiment Videos

Employee morale has improved.

Staff retention rates have increased.

Conclusions:

Treating nurse retention as a marketing problem is effective.
Incentive programs that reward professional development can enhance job satisfaction and loyalty.
Satisfied nursing staff positively influence an institution's public image.