Jove
Visualize
Contact Us
JoVE
x logofacebook logolinkedin logoyoutube logo
ABOUT JoVE
OverviewLeadershipBlogJoVE Help Center
AUTHORS
Publishing ProcessEditorial BoardScope & PoliciesPeer ReviewFAQSubmit
LIBRARIANS
TestimonialsSubscriptionsAccessResourcesLibrary Advisory BoardFAQ
RESEARCH
JoVE JournalMethods CollectionsJoVE Encyclopedia of ExperimentsArchive
EDUCATION
JoVE CoreJoVE BusinessJoVE Science EducationJoVE Lab ManualFaculty Resource CenterFaculty Site
Terms & Conditions of Use
Privacy Policy
Policies

Related Experiment Videos

What value market research?

L Maris

    British Dental Journal
    |August 7, 1993
    PubMed
    Summary
    This summary is machine-generated.

    Businesses seek customer feedback through market research to understand needs. The new Quality Development Awards, by BDJ, Denplan, and Colgate, adopt this approach to improve services and products.

    Related Concept Videos

    You might also read

    Related Articles

    Articles linked to this work by shared authors, journal, and citation graph.

    Sort by
    Same author

    Triclabendazole-resistant liver fluke in Scottish sheep.

    The Veterinary record·1998
    Same author

    The practice meeting.

    British dental journal·1993
    Same author

    Some evidence for correlated separate activation in a simple letter-detection task.

    Perception & psychophysics·1984
    Same author

    [Galactosemia; general considerations and review of a case].

    Archives francaises de pediatrie·1953
    Same author

    [Atresia of the esophagus. I. The point of view of the pediatrician].

    Acta paediatrica Belgica·1951

    Area of Science:

    • Business Management
    • Marketing Strategy
    • Customer Relationship Management

    Background:

    • Businesses increasingly rely on understanding customer perceptions.
    • Assuming customer needs can lead to market disadvantages.
    • Gathering direct customer feedback is a safer business strategy.

    Purpose of the Study:

    • To introduce the Quality Development Awards.
    • To highlight the importance of market research in business.
    • To showcase an initiative by BDJ, Denplan, and Colgate.

    Main Methods:

    • Adoption of market research principles.
    • Initiation of the Quality Development Awards.
    • Collaboration between BDJ, Denplan, and Colgate.

    Related Experiment Videos

    Main Results:

    • The awards signify a commitment to customer-centricity.
    • Market research is validated as a key business tool.
    • A new framework for quality development is established.

    Conclusions:

    • Market-oriented businesses prioritize customer feedback.
    • The Quality Development Awards encourage service and product improvement.
    • Seeking customer views is essential for business success.