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Electroencephalographic, Heart Rate, and Galvanic Skin Response Assessment for an Advertising Perception Study: Application to Antismoking Public Service Announcements
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Electroencephalographic, Heart Rate, and Galvanic Skin Response Assessment for an Advertising Perception Study: Application to Antismoking Public Service Announcements

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Social marketing for public health

D C Walsh1, R E Rudd, B A Moeykens

  • 1Department of Health and Social Behavior, Harvard School of Public Health.

Health Affairs (Project Hope)
|January 1, 1993
PubMed

Keywords:
AmericasBehaviorDeveloped CountriesDeveloping CountriesEconomic FactorsHealthMarketingNorth AmericaNorthern AmericaPublic HealthRisk Behavior--changesSocial MarketingUnited States

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