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Health education, the health promotion movement, and communication
1University of Greenwich, London.
The Journal of Biocommunication
|January 1, 1996
Abstract:
This paper explores the debate between health education and health promotion. It is argued that each is located in a different philosophical tradition, The Modern and The Post-Modern. The Health Promotion movement can unintentionally undermine the very basis of prevention. It is argued that a skills-based approach is required. Drawing on the work of Habermas, a model for the effective delivery of the public health education message is outlined.