Five steps to selling cosmetic dentistry

The 5-S selling system works extremely well when used properly. Because each 5-S selling system step relates closely to a treatment planning step, skipping portions or rearranging the process only negates its results. The dentist should also consider having a meeting with all staff and training them on the benefits and verbal skills necessary for presenting cosmetic dentistry. Case acceptance occurs when patients feel comfortable and perceive value. By facilitating both, the 5-S selling system provides the dentist with an opportunity to enjoy higher productivity with a smaller group of patients.