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Five steps to selling cosmetic dentistry

R P Levin1

  • 1Levin Group, Owings Mills, Maryland, USA.

Dental Clinics of North America
|January 19, 1999
PubMed
Summary

The 5-S selling system enhances dental case acceptance and productivity when followed correctly. Proper training and patient comfort are key to maximizing its benefits in cosmetic dentistry.

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Area of Science:

  • Dental Practice Management
  • Cosmetic Dentistry Sales
  • Patient Communication Strategies

Background:

  • The 5-S selling system is a structured approach to dental sales.
  • Effective implementation is crucial for achieving desired outcomes.
  • Integration with treatment planning is essential for success.

Purpose of the Study:

  • To highlight the effectiveness of the 5-S selling system in dentistry.
  • To emphasize the importance of proper procedural adherence.
  • To explore strategies for improving patient case acceptance in cosmetic dentistry.

Main Methods:

  • The study emphasizes the sequential nature of the 5-S selling system.
  • It suggests comprehensive staff training on the system and cosmetic dentistry benefits.
  • Focuses on creating patient comfort and perceived value.

Main Results:

  • Properly executed 5-S selling system leads to significant positive results.
  • Skipping or rearranging steps diminishes the system's effectiveness.
  • Increased patient case acceptance and higher practice productivity are observed.

Conclusions:

  • The 5-S selling system, when implemented correctly, is highly effective.
  • Dentists should ensure staff are trained and comfortable presenting cosmetic options.
  • The system facilitates patient comfort and perceived value, boosting case acceptance and productivity.

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