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Health Marketing Quarterly|November 8, 2011
Consumers young and old: segmenting the target markets for direct-to-consumer prescription drug advertisingJennifer Gerard Ball, Danae Manika, Patricia Stout
Journal of Health Communication|August 28, 2015
The Moderating Role of Age in Responses to Direct-to-Consumer Prescription Drug AdvertisingJennifer G Ball, Danae Manika, Patricia A Stout
Journal of Health Communication|April 9, 2014
Factors associated with the persuasiveness of direct-to-consumer advertising on HPV vaccination among young womenDanae Manika, Jennifer G Ball, Patricia A Stout
Multivariate Behavioral Research|September 28, 2019
aPRIDIT Unsupervised Classification with Asymmetric Valuation of Variable Discriminatory WorthLinda L Golden, Patrick L Brockett, Montserrat Guillén, et al.
Health Marketing Quarterly|November 28, 2017
How does objective and subjective human papillomavirus knowledge affect information-seeking intentions and source preferences?Danae Manika, Patricia A Stout, Linda L Golden, et al.
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