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Health Care Strategic Management|April 8, 1992
Starting with resultsR S MacStravic
Health Care Strategic Management|January 9, 1989
How to use competitive intelligenceR S MacStravic
Health Progress (Saint Louis, Mo.)|March 10, 1988
Customer-oriented medical records can promote patient satisfactionR S MacStravic
Health Care Management Review|January 1, 1984
Persuasive communication strategies for hospitalsR S MacStravic
Health Care Management Review|January 1, 1986
Product-line administration in hospitalsR S MacStravic
Health Care Management Review|January 1, 1990
Warfare or partnership: which way for health care?R S MacStravic
Health Progress (Saint Louis, Mo.)|September 7, 1985
Word-of-mouth communications in health care marketingR S MacStravic
Hospital & Health Services Administration|December 11, 1985
An early warning techniqueR S MacStravic
Health Care Strategic Management|December 10, 1988
The need for competitive intelligenceR S MacStravic
Health Care Management Review|January 1, 1988
Outcome marketing in health careR S MacStravic
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