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Frontiers in Psychology|April 1, 2021
The Influence of the Inconsistent Color Presentation of the Original Price and Sale Price on Purchase LikelihoodShichang Liang, Xuebing Dong, Yanling Yan, et al.Current Psychology (New Brunswick, N.J.)|August 20, 2021
Positive leadership and employee engagement: The roles of state positive affect and individualism-collectivismYanling Yan, Junwei Zhang, Muhammad Naseer Akhtar, et al.The Journal of General Psychology|April 3, 2025
The effect of financial constraints on individual preferences for visual densityShichang Liang, Junyan He, Wanshan Deng, et al.Frontiers in Psychology|August 4, 2025
Correction: One independent or many independent? The relationship among self-construal, number of brand endorsers and brand attitudesShichang Liang, Kunhan Cai, Yiwei Zhang, et al.Frontiers in Psychology|April 18, 2022
Effect of Serendipity in an Encounter on Purchase Intention of Unexpected ProductsShichang Liang, Yuxuan Chu, Min Zhang, et al.Frontiers in Psychology|December 20, 2021
"Scapegoat" for Offline Consumption: Online Review Response to Social ExclusionShichang Liang, Yuxuan Chu, Yunshan Wang, et al.Foods (Basel, Switzerland)|August 26, 2022
Win Big with Small: The Influence of Organic Food Packaging Size on Purchase IntentionShichang Liang, Ling Qin, Min Zhang, et al.Frontiers in Psychology|February 19, 2024
One independent or many independent? The relationship among self-construal, number of brand endorsers, and brand attitudesShichang Liang, Kunhan Cai, Yiwei Zhang, et al.British Journal of Psychology (London, England : 1953)|May 11, 2026
The shape of time: How temporal landmarks influence shape preferenceHuijie Zhu, Shichang Liang, Wenrong Chen, et al.Behavioral Sciences (Basel, Switzerland)|January 20, 2023
Waking up "We" or "I"? How Start Temporal Landmarks Influence Arousal Product PreferencesShichang Liang, Bin Lan, Rulan Li, et al.Pageof 2