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Health Marketing Quarterly|December 9, 1995
The health belief model and consumer information searches: toward an integrated modelD C RiskerHealth Marketing Quarterly|December 9, 1995
AIDS knowledge, attitudes and beliefs among Chinese college students: implications for PSA developmentD Treise, K Walsh-Childers, S Dai, et al.Health Marketing Quarterly|December 10, 1989
Small business leaders' viewpoints on health care insurance: a marketing and social perspectiveD R McDermottHealth Marketing Quarterly|December 10, 1989
Segmenting blood donors by their perceptions and awareness about blood donationJ Allen, N MaddoxHealth Marketing Quarterly|December 10, 1989
The nature of physician's services: marketing implicationsW E Warren, D L Loudon, R E StevensHealth Marketing Quarterly|December 10, 1990
Ethical ideology and product confidence: future pharmacists' attitudes toward generic drug substitutionL E Pelton, M C SmithHealth Marketing Quarterly|December 8, 1996
Consumer satisfaction with OTC drugs: an analysis using the confirmation/disconfirmation modelF N Ho, J D Mursch, B S Ong, et al.Health Marketing Quarterly|December 8, 1996
Customer-centered strategic diversification: specialty health care provider moves towards primary careM M ClugstonHealth Marketing Quarterly|December 8, 1996
The purchase decision process and involvement of the elderly regarding nonprescription productsT H Reisenwitz, G J WimbishHealth Marketing Quarterly|December 8, 1996
Providing incentives to control health care costs and remain competitive in the marketplace: a pilot studyD H Tootelian, J Royer, R C JohnsonPageof 79