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Health Marketing Quarterly|December 8, 1996
Assessing the strategy-performance paradigm: implications for organizational adaptation in discontinuous environments for home health care providersK W WestbrookHealth Marketing Quarterly|December 11, 1986
How to promote clinical services ethically and effectivelyP M SanchezHealth Marketing Quarterly|December 10, 1988
Fottler-Smith: theory of evaluating the effectiveness of nursing home administrators: an empirical analysis of determining dominant factorsA Rushinek, S F RushinekHealth Marketing Quarterly|December 6, 1986
Tobacco demarketing campaigns and role model selection in developing countries: the case of BangladeshM C Budden, N HossainHealth Marketing Quarterly|November 7, 2000
A national study: the use of specialty surgical teamsR Boissoneau, A D Sprengel, W E SnellHealth Marketing Quarterly|November 7, 2000
Overcoming barriers to effectiveness in a health care operational environment: building on the lessons of American industryL W Zimmerer, T W Zimmerer, M M YasinHealth Marketing Quarterly|February 24, 2001
Market orientation and professionalism: the case of nurse-midwivesG M Hampton, S McQuitty, D L HamptonHealth Marketing Quarterly|February 25, 2011
Understanding wellness center loyalty through lifestyle analysisSatya Suresh, Swathi Ravichandran, Ganesan PHealth Marketing Quarterly|August 14, 2010
Building long-term patient-physician relationshipsTammy Neal Crutchfield, Robert M MorganPageof 79