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Journal of Health Care Marketing|November 6, 1987
Information search activities among elderly prescription drug usersL A Morris, R Grossman, G Barkdoll, et al.Journal of Health Care Marketing|February 5, 1984
Designing new outpatient health services: linking service features to subjective consumer perceptionsS A NeslinJournal of Health Care Marketing|May 9, 1988
An investigation of the external physician search processK W King, J E HaefnerJournal of Health Care Marketing|November 5, 1988
Hospital choice: a summary of the key empirical and hypothetical findings of the 1980sP M Lane, J D LindquistJournal of Health Care Marketing|August 7, 1989
Channel systems: an idea whose time has come in health care marketingW L TrombettaJournal of Health Care Marketing|November 5, 1989
Dental services advertising: does it affect consumers?P M Sanchez, P G BonnerJournal of Health Care Marketing|November 5, 1989
Policies for hospital sales programs: investigating differences in implementationD A Sumrall, N EyubogluJournal of Health Care Marketing|March 6, 1985
Marketing to public-aid recipients: an examination of pharmacy profitabilityD H Tootelian, R M Gaedeke, C L GordonJournal of Health Care Marketing|February 8, 1989
Congregate retirement communities: exploring the importance of services and activities as viewed by residents, potential residents, and administratorsJ D Cangelosi, J W McAlhanyJournal of Health Care Marketing|February 8, 1989
Self-funded health benefits plans: marketing implications for PPOs and employersD L ScammonPageof 28