Search research articles

ABOUT JoVE

Overview Leadership Blog JoVE Help Center

AUTHORS

Publishing Process Editorial Board Scope & Policies Peer Review FAQ Submit

LIBRARIANS

Testimonials Subscriptions Access Resources Library Advisory Board FAQ

RESEARCH

JoVE Journal Methods Collections JoVE Encyclopedia of Experiments Archive

EDUCATION

JoVE Core JoVE Business JoVE Science Education JoVE Lab Manual Faculty Resource Center Faculty Site

Terms & Conditions of Use

Search research articles

Related Experiment Videos

Dental services advertising: does it affect consumers?

P M Sanchez, P G Bonner

Journal of Health Care Marketing

|November 5, 1989

Summary

This summary is machine-generated.

Related Concept Videos

You might also read

Related Articles

Articles linked to this work by shared authors, journal, and citation graph.

Sort by

Same author

The potential of hospital Website marketing.

Health marketing quarterly·2001

Same author

Hospital web-site marketing: analysis, issues, and trends.

Journal of hospital marketing·2000

Same author

Professional dental services: the yellow pages advertising decision.

Health marketing quarterly·1997

Same author

Hospital usage of marketing research over a ten year period.

Journal of hospital marketing·1994

Same author

The potential for marketing in the clinical services area.

Health marketing quarterly·1991

Same author

HMO reenrollment determinants: a multivariate revisit.

Journal of health and human resources administration·1990

Same journal

Obstetrical patient satisfaction.

Journal of health care marketing·1997

Same journal

A pound of cure. Take steps to limit liability based on marketing materials.

Journal of health care marketing·1997

Same journal

Whose business is fitness?

Journal of health care marketing·1997

Same journal

Linking quality and performance. Quality orientation can be a competitive strategy for health care providers.

Journal of health care marketing·1997

Same journal

Satisfaction with nursing homes. The design of employees' jobs can ultimately influence family members' perspectives.

Journal of health care marketing·1997

Same journal

Who needs a needs assessment? You do!

Journal of health care marketing·1997

See all related articles

Dental advertising is rising due to market competition. This study explores how consumers respond to various information in dental ads, offering insights for effective strategies.

Area of Science:

Dental Marketing
Consumer Behavior
Health Services Research

Background:

Dental services advertising is increasing, with up to 20% of dentists participating despite reservations.
A highly competitive market drives dentists to advertise, necessitating effective strategies.

Purpose of the Study:

To investigate consumer responses to different types of information presented in dental services advertisements.
To extend current understanding beyond basic dental advertising strategies.

Main Methods:

An experimental research design was employed to examine consumer responses.
The study focused on how consumers react to varied information within dental advertisements.

Main Results:

Related Experiment Videos

Consumer responses to specific information types in dental advertising were analyzed.

The findings provide empirical data on the effectiveness of different advertising elements.

Conclusions:

Understanding consumer responses is crucial for developing effective dental advertising.
This research offers a foundation for optimizing dental marketing efforts in a competitive landscape.