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Journal of Health Care Marketing|March 4, 1994
Patient callback program: a quality improvement, customer service, and marketing toolW R Gombeski, P J Miller, J H Hahn, et al.Journal of Health Care Marketing|February 2, 1995
Consumer involvement in nonprescription medicine purchase decisionsP Gore, S Madhavan, G McClung, et al.Journal of Health Care Marketing|February 2, 1995
The great gap. Physicians' perceptions of patient service quality expectations fall short of realityS J O'Connor, R M Shewchuk, L W CarneyJournal of Health Care Marketing|January 2, 1997
Yellow pages advertising by physicians. Are doctors providing the information consumers want most?D D Butler, A M AbernethyJournal of Health Care Marketing|May 9, 1990
Establishing an effective referring physician networkR Mackesy, A T MulliganJournal of Health Care Marketing|November 5, 1991
Using decision support systems to market prepaid medical plansG A ForgionneJournal of Health Care Marketing|November 5, 1991
Developing a scale to measure hospital sales orientationD A Sumrall, N Eyuboglu, S S AhlawatJournal of Health Care Marketing|November 5, 1991
What is quality and how much does it really matter?A G WoodsideJournal of Health Care Marketing|December 4, 1993
Consumer satisfaction and perceived quality of outpatient health servicesM Peyrot, P D Cooper, D SchnapfJournal of Health Care Marketing|December 4, 1993
Modeling physicians' prescribing decisions for patients with panic disorderJ K Freeman, J H Barnes, K H Summers, et al.Pageof 28