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Journal of Hospital Marketing|December 10, 1989
The change in importance of hospital purchase decision criteria as a result of prospective paymentR Baer, R SullivanJournal of Hospital Marketing|December 10, 1989
Consumer perspectives of direct marketing techniques and charitable contributions to healthcare institutionsG Brown, J Thomas, S MarkhamJournal of Hospital Marketing|December 10, 1989
Propensity of health administration faculty to publish in scholarly research journalsR Boissoneau, B SchwahnJournal of Hospital Marketing|December 10, 1990
Hospital choice criteria: an empirical evaluation of active hospital clientsK A Heischmidt, C E HeischmidtJournal of Hospital Marketing|December 10, 1990
PPS implementation effects on efficiency and cost control in the hospital industryR L Putman, J M Rayburn, L G RayburnJournal of Hospital Marketing|December 10, 1990
A model of service quality perceptions and health care consumer behaviorS J O'Connor, R M Shewchuk, M R BowersJournal of Hospital Marketing|December 10, 1991
Service quality in the health care industry: how are hospitals evaluated by the general public?K M Elliott, M C Hall, G W StilesJournal of Hospital Marketing|December 10, 1991
Clinigraphics: using age demography and lifetime medical evaluation chronologies to estimate the market potential of the pre-Medicare age cohortB C JohnsonJournal of Hospital Marketing|December 10, 1991
Marketing the charitable image of the non-profit hospitalS Kolu, R J ParsonsJournal of Hospital Marketing|December 9, 1992
Is an "ideal" service institution image the same for all referral sources? The case of chemical dependency treatment programsK Johnson, M S LaTourPageof 17