Phaninee Naruetharadhol
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Publications (5)
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|Sep 26, 2024
Unlocking the secrets of green semiotics: The revolutionary power of eco-symbols in transforming consumer perceptions and catalyzing behavioral shifts in emerging markets.Wongsatorn Worakittikul, Chatrawee Saenwerm, Phaninee Naruetharadhol
|May 11, 2024
Green Consumer Profiling and Online Shopping of Imperfect Foods: Extending UTAUT with Web-Based Label Quality for Misshapen Organic Produce.Rara Dwi Oktaviani, Phaninee Naruetharadhol, Siraphat Padthar
|Mar 29, 2023
Consumer Intention to Utilize an E-Commerce Platform for Imperfect Vegetables Based on Health-Consciousness.Phaninee Naruetharadhol, Sasichakorn Wongsaichia, Teerapong Pienwisetkaew
|Aug 26, 2022
Conceptualizing a Gluten-Free Instant Noodle Prototype Using Environmental Sustainability Aspects: A Cross-National Qualitative Study on Thai and Danish Consumers.Amporn Sae-Eaw, Sasichakorn Wongsaichia, Davide Giacalone
|Jun 09, 2022
Open innovation as a strategy for collaboration-based business model innovation: The moderating effect among multigenerational entrepreneurs.Wutthiya A Srisathan, Chavis Ketkaew, Wuttiwat Jitjak
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