美国各县的餐厅广告支出模式,按种族,种族和收入划分
Briana Joy K Stephenson1, Sara N Bleich2, Dania V Francis3
1Department of Biostatistics, Harvard T.H. Chan School of Public Health, Boston, MA, USA. bstephenson@hsph.harvard.edu.
概括
餐厅广告支出集中在城市,低收入地区和农村县,其中黑人和西班牙裔/拉丁裔人口很高. 这针对肥胖风险较高的人群,反映了食品营销中的差异.
科学领域:
- 公共卫生 公共卫生
- 健康差异 在健康上的差异
- 食品营销分析 食品营销分析
背景情况:
- 越来越多的远离家乡的食品支出和肥胖差异需要了解食品广告的作用.
- 食品广告的地理和人口定位需要详细检查.
研究的目的:
- 根据收入,种族和种族,分析美国餐厅广告支出在各县的变化.
- 为了确定低收入和高少数群体是否不成比例地受到广告趋势的影响.
主要方法:
- 利用了美国前100家连锁餐厅的支出和位置数据以及县级人口统计数据.
- 根据人口密度和社会人口统计数据对美国县进行分类.
- 采用定量回归来分析消费模式和随时间推移的趋势.
主要成果:
- 快餐连锁店主导着广告支出,主要是在人口密度高的县的电视上.
- 在高收入县和黑人/西班牙裔/拉丁裔人口较少的县,广告支出下降.
- 少数民族人口较多的农村县和城市低收入县的支出率最高.
结论:
- 餐厅广告不成比例地针对城市和农村地区肥胖风险较高的人群.
- 营销策略似乎将广告资金集中在与肥胖风险相关的特定社会人口特征的地区.
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