Related Experiment Videos
Changing consumer perceptions in healthcare marketing.
1Fairleigh Dickinson University, Teaneck, NJ, USA.
Journal of Hospital Marketing
|December 9, 1994
Summary
Hospitals are exploring innovative marketing strategies to attract consumers to their Emergency Departments (E.R.). Business professionals are key to reversing financial losses and improving service marketing in healthcare.
Area of Science:
- Healthcare Administration
- Marketing Strategy
- Consumer Behavior in Healthcare
Background:
- Emergency Departments (E.R.) traditionally incurred financial losses.
- Increasing need for business expertise within hospital management.
Purpose of the Study:
- To survey innovative marketing approaches for hospital E.R. services.
- To understand how business professionals are influencing healthcare marketing.
Main Methods:
- Review of current hospital marketing initiatives.
- Analysis of strategies employed by U.S. hospitals.
Main Results:
- Hospitals are adopting novel marketing techniques for E.R. services.
- Business professionals are central to developing these new strategies.
Conclusions:
- Innovative marketing is crucial for E.R. financial viability.
- The integration of business acumen is transforming hospital service promotion.