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Health issue advertising.

L J Coleman1, E M Haran

  • 1School of Business, Salem State College.

Journal of Hospital Marketing
|December 10, 1989
PubMed
Summary
This summary is machine-generated.

Public concern over drug abuse is high, with Americans open to various anti-drug strategies. This paper explores how social marketing and advertising can impact public health efforts against drug and alcohol use.

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Area of Science:

  • Public Health
  • Social Marketing
  • Health Communication

Background:

  • The battle against drugs is a primary concern for the American public.
  • A significant willingness exists among the public to explore diverse anti-drug initiatives.
  • Drug issues have captured national attention, comparable to major economic downturns.

Purpose of the Study:

  • To examine the role and effectiveness of marketing strategies in addressing the national drug problem.
  • To explore the application of social marketing principles to public health challenges.
  • To analyze advertising methods concerning drug and alcohol use prevention and intervention.

Main Methods:

  • Analysis of public opinion polls regarding anti-drug efforts.
  • Review of social marketing theories and applications.

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  • Examination of advertising case studies related to drug and alcohol issues.

    • Main Results:

    • Public opinion indicates a strong desire for solutions to the drug crisis.
    • Marketing and advertising can be potent tools in public health campaigns.
    • Social marketing offers a framework for influencing behaviors related to substance use.

    Conclusions:

    • Effective social marketing campaigns are crucial for tackling drug and alcohol problems.
    • Understanding public willingness to engage is key to designing successful anti-drug initiatives.
    • Advertising and marketing can significantly influence societal approaches to drug use.