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Summary
Traditional strategic planning is insufficient for today's complex business world. Companies need a new, collectivistic approach to strategy, emphasizing collective action to overcome future challenges.
Area of Science:
- Business Strategy
- Organizational Management
- Strategic Planning
Background:
- Current strategic planning primarily occurs at business unit and corporate levels.
- The business environment is increasingly complex and interdependent.
- Existing strategic planning frameworks may not adequately address contemporary challenges.
Purpose of the Study:
- To propose a new concept of strategy.
- To advocate for a collectivistic perspective in strategic planning.
- To highlight the necessity of collective action for business success.
Main Methods:
- Conceptual analysis of current strategic planning practices.
- Theoretical framework development for collectivistic strategy.
- Literature review on business environment complexity.
Main Results:
- Traditional strategic planning is limited in scope.
- A collectivistic strategy offers a more robust approach.
- Interdependence necessitates collaborative strategic efforts.
Conclusions:
- Companies must adopt a collectivistic view of strategy.
- Collective action is essential for navigating future business complexities.
- A paradigm shift towards collaborative strategy is required.