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The patient as partner: a competitive strategy in health care marketing
Hospital & Health Services Administration
|January 4, 1989
Abstract:
The idea of the patient as partner incorporates a perspective that involves the patient in the care experience for explicit and important purposes. This article includes discussions of patient contributions; quality of care; cost implications; patient and provider satisfaction; and marketing, facilitation, and evaluation of a program that is designed to involve the patient in the care experience.