Time for a change in identity?
Related Experiment Video
Updated: Oct 9, 2026

06:58
Behavioral Tasks for Examining Identity Recognition In Mice
Published on: February 7, 2025
Abstract:
Responses to HMO/MCO bashing have mainly been undertaken by individual MCOs addressing individual issues. An option worth considering is to seek and justify a new image by focusing on improving the overall health and quality of life of consumer members, thereby adding value for members, providers, employers, and governments, while de-fanging media and litigators. Reasons for and examples of such a strategy are presented, together with some results of this strategy where it has been used.
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