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Related Experiment Videos

Time for a change in identity?

S MacStravic

    Managed Care Quarterly
    |January 9, 2001
    PubMed
    Summary
    This summary is machine-generated.

    Health maintenance organizations (HMOs) and managed care organizations (MCOs) can improve their public image by focusing on enhancing member health and quality of life. This strategy benefits all stakeholders and mitigates negative media attention.

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    Area of Science:

    • Health services research
    • Healthcare management
    • Public health policy

    Background:

    • Health maintenance organizations (HMOs) and managed care organizations (MCOs) frequently face public criticism.
    • Current responses often involve individual organizations addressing isolated issues.
    • A more comprehensive strategy is needed to reshape the public perception of MCOs.

    Purpose of the Study:

    • To propose and justify a new strategic approach for HMOs/MCOs to improve their public image.
    • To demonstrate how focusing on enhancing member health and quality of life can add value.
    • To explore methods for mitigating negative media and legal challenges.

    Main Methods:

    • Literature review of existing MCO criticism and responses.
    • Analysis of strategic communication and public relations principles.

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  • Case study examples of organizations that have adopted value-driven strategies.
  • Presentation of results from implemented strategies.

    • Main Results:

    • Shifting focus to improving overall member health and quality of life offers a proactive approach.
    • This strategy demonstrably adds value for members, providers, employers, and government entities.
    • Positive outcomes include enhanced reputation and reduced vulnerability to media and legal scrutiny.
    • Examples show successful implementation leading to improved stakeholder relations.

    Conclusions:

    • A proactive, value-centered image strategy is more effective than reactive responses to criticism.
    • Improving member health outcomes and quality of life should be the core of MCOs' public image efforts.
    • This approach benefits all stakeholders and strengthens the position of HMOs/MCOs in the healthcare landscape.