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Social cognition: thinking categorically about others.

C N Macrae¹, G V Bodenhausen

¹Department of Experimental Psychology, University of Bristol, United Kingdom. c.n.macrae@bristol.ac.uk

Annual Review of Psychology

|February 7, 2001

Summary

Social categorization simplifies how we understand others. This research explores when social categories are activated, their effects, and how we control categorical thinking in person perception.

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Area of Science:

Social Psychology
Cognitive Science

Background:

Person perception relies on categorical representations for simplification.
Understanding social categorization is crucial for everyday social interactions.

Purpose of the Study:

Examine the cognitive dynamics of categorical social perception.
Investigate the triggers, consequences, and control of social category activation.

Main Methods:

Review of current research on categorical social perception.
Analysis of integrative models of cognitive functioning.

Main Results:

Social categories are activated under specific conditions.
Category activation has predictable consequences on perception.
Perceivers can exert some control over categorical thinking.

Conclusions:

Categorical social perception is a dynamic cognitive process.
Integrative cognitive models enhance understanding of social categorization.

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