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Standards for Internet-based experimenting.

Ulf-Dietrich Reips1

  • 1University of Zürich, Switzerland. ureips@genpsy.unizh.ch

Experimental Psychology
|November 29, 2002
PubMed
Summary
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This guide offers best practices for conducting reliable Internet-based experiments, covering design, execution, and reporting to avoid common pitfalls in web experimenting.

Area of Science:

  • Psychology
  • Computer Science
  • Social Sciences

Background:

  • Early Internet-based research presented unique methodological challenges.
  • Limited guidance existed for effective online experimental design and execution.

Purpose of the Study:

  • To consolidate expertise from initial years of Internet-based experimental research.
  • To provide practical recommendations for conducting and reporting online studies.

Main Methods:

  • Summarizes practical experience and solutions for common issues in web experimenting.
  • Discusses techniques such as randomization, participant recruitment, and incentive use.
  • Addresses challenges including generalizability, dropout, and identity verification.

Main Results:

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  • Identifies ideal conditions for online studies and necessary precautions in experimental design.
  • Highlights effective techniques and frequent errors to avoid in web experimenting.
  • Proposes sixteen standards for robust Internet-based experimentation.

Conclusions:

  • Adherence to recommended standards enhances the validity and reliability of online research.
  • Careful consideration of methodological challenges is crucial for successful web experiments.
  • This work provides a foundational framework for future Internet-based experimental research.