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Related Experiment Videos

Survey research and societal change.

Roger Tourangeau1

  • 1Joint Program in Survey Methodology, University of Maryland, and Survey Research Center, University of Michigan, College Park, Maryland 20742, USA. RTourang@survey.umd.edu

Annual Review of Psychology
|January 28, 2004
PubMed
Summary

Surveys are evolving with new sampling methods, declining response rates, and innovative data collection techniques like the internet. These changes, driven by technology and social psychology, are reshaping how societal insights are gathered.

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Area of Science:

  • Social Sciences
  • Survey Methodology
  • Sociology

Background:

  • Surveys are crucial for reflecting societal shifts.
  • Recent decades have seen significant transformations in survey research.
  • Technological advancements and changing social dynamics impact survey practices.

Purpose of the Study:

  • To outline key developments transforming survey methodologies.
  • To discuss the impact of new sampling, response rates, and data collection methods.
  • To highlight the theoretical underpinnings and future trends in survey research.

Main Methods:

  • Adoption of new telephone sampling methods using comprehensive databases.
  • Development of nonresponse theories informed by social psychology.

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  • Integration of new data collection modes, including internet-based approaches.

    • Main Results:

    • New sampling techniques enhance representativeness.
    • Declining response rates necessitate new theoretical frameworks.
    • Technological advancements drive diverse data collection methods, influencing obtained answers.

    Conclusions:

    • Survey methodology is undergoing rapid and continuous evolution.
    • Understanding these changes is vital for accurate societal reflection.
    • Future research will likely focus on adapting to ongoing technological and methodological shifts.