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Evidence-based management.

Jeffrey Pfeffer1, Robert I Sutton

  • 1Stanford Graduate School of Business, California, USA. pfeffer_jeffrey@gsb.stanford.edu

Harvard Business Review
|February 2, 2006
PubMed
Summary

Managers should adopt evidence-based practices, similar to medicine, to improve organizational performance. Grounding decisions in the latest, best knowledge ensures companies outperform competitors by utilizing proven strategies.

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Area of Science:

  • Management Science
  • Organizational Behavior
  • Evidence-Based Management

Background:

  • Managers often rely on outdated or unproven methods for decision-making.
  • The medical field has successfully adopted evidence-based practices, improving patient outcomes.

Purpose of the Study:

  • To advocate for the adoption of evidence-based practices in management.
  • To highlight the benefits of using sound research for business decisions.

Main Methods:

  • The study draws parallels between evidence-based medicine and the potential for evidence-based management.
  • It emphasizes the need for managers to seek and apply reliable research.

Main Results:

  • Evidence-based management can lead to superior company performance.
  • Applying the latest, best knowledge enhances decision-making and competitive advantage.

Conclusions:

  • Management practices can be significantly improved by embracing evidence-based approaches.
  • Continuous learning and updating knowledge are crucial for effective management.

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