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Updated: Aug 10, 2026

Using Visual and Narrative Methods to Achieve Fair Process in Clinical Care
Published on: February 16, 2011
How do hospitals represent the image of nursing on their web sites?
1Nursing Informatics/Special Projects, Montefiore Medical Center, Bronx, NY 10467, USA. jkasoff@montefiore.org
Abstract:
The shortage of registered nurses is an impetus to market nursing services effectively and efficiently. During focus group sessions, the perceptions of registered nurses were obtained. The result was the development of specific criteria used to assess hospital Web sites. Magnet and nonmagnet hospital Web sites were evaluated using the nursing Web image assessment criteria. The author discusses the findings and their implications.
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