Cognitive processes in the Extrinsic Affective Simon Task: a task-set switching account of EAST effects

Recently, De Houwer (2003) introduced the Extrinsic Affective Simon Task (EAST) as a new procedure for the indirect assessment of attitudes. In the present paper, we propose an explanation of EAST effects based on a task-set switching account. Specifically, we argue that EAST effects result from difficulties in efficiently switching between two different task sets. Results from two experiments support the assumptions of the task-set switching account: While there were strong EAST effects in task-shift trials, no robust effects were found in task-repetition trials. In Experiment 2, the robustness of this task-shift effect on the EAST was demonstrated: Visual similarity between concept and attribute stimuli did not qualify the task-shift effects. Implications for the interpretation of EAST effects are discussed.