Be better or be merry: how mood affects self-control.

Ayelet Fishbach1, Aparna A Labroo

  • 1Graduate School of Business, University of Chicago, Chicago, IL 60637, USA. ayelet.fishbach@chicagogsb.edu

Summary

Positive moods enhance self-control for accessible self-improvement goals but hinder it for mood management goals. This research explores mood

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