Related Experiment Video
Updated: Jul 6, 2026

Eye Tracking During Visually Situated Language Comprehension: Flexibility and Limitations in Uncovering Visual Context Effects
Published on: November 30, 2018
The encoding process of nonconfigural information in contextual cuing.
Hirokazu Ogawa1, Takatsune Kumada
1Cognitive Science Research Group, Research Center for Advanced Science and Technology, University of Tokyo, Japan. ogawa@fennel.rcast.u-tokyo.ac.jp
Individual associations are learned in efficient visual search tasks when search items are presented with placeholders. This learning transfers to inefficient search, showing attentional deployment is not necessary for location learning.
Area of Science:
- Cognitive Psychology
- Visual Perception
- Human Information Processing
Background:
- Contextual cueing facilitates visual search by leveraging learned associations between targets and distractors.
- Previous research indicated that learning target-distractor associations occurs during contextual cueing.
- The role of attentional deployment in learning individual associations during efficient visual search remained unclear.
Purpose of the Study:
- To investigate whether individual associations can be learned during efficient visual search without attentional deployment to search items.
- To determine if learning in efficient search transfers to inefficient search conditions.
- To assess the impact of concurrent attentional tasks on learning local visual context.
Main Methods:
- Experiment 1: Efficient visual search tasks without explicit attentional guidance.
- Experiment 2: Efficient visual search with placeholders indicating future item locations, increasing display exposure duration.
- Experiment 3: Concurrent task performance during learning of local visual context.
Main Results:
- Individual associations were not learned in standard efficient visual search tasks (Experiment 1).
- Learning of individual associations occurred in efficient search when placeholders were used (Experiment 2).
- Learned associations transferred from efficient to inefficient search, and concurrent tasks did not impede context learning (Experiment 3).
Conclusions:
- Attentional deployment is not a prerequisite for learning individual locations in visual search.
- The human visual system can extract and retain environmental regularities for efficient information processing.
- Enhanced display exposure, such as through placeholders, facilitates learning of associations in efficient search.
Related Concept Videos
Encoding
Automatic processing involves the encoding of details like time, space, frequency, and the meaning of words, usually done without conscious...
Non-Verbal Cues
Cognitive Learning
E. C. Tolman's theory of purposive behavior emphasizes that much behavior is goal-directed. He argued that to understand behavior, we must look at the entire sequence of actions leading to a goal. For instance, high school students study hard, not just due to past reinforcement but also to achieve the goal of getting into a good college.
Tolman introduced the idea that behavior is influenced by...
Cognitivism
Previously dominated by behaviorism, which prioritized observable behaviors and largely ignored mental processes, psychology transformed in the 1950s. Cognitive psychologists argue that understanding how we think and process information is...
Information Processing Approach
The Anchoring-and-Adjustment Heuristic

