Patients' perceptions of generic medications.

William H Shrank1, Emily R Cox, Michael A Fischer

  • 1Division of Pharmacoepidemiology and Pharmacoeconomics, Department of Medicine, at Brigham and Women's Hospital/Harvard Medical School in Boston, Massachusetts, USA. wshrank@partners.org

Summary

Patients recognize generic drugs are cheaper and safe, yet prefer brand-name medications. This highlights a gap between perceived value and actual use of cost-saving generic drugs.

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