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Patients' perceptions of generic medications.
William H Shrank1, Emily R Cox, Michael A Fischer
1Division of Pharmacoepidemiology and Pharmacoeconomics, Department of Medicine, at Brigham and Women's Hospital/Harvard Medical School in Boston, Massachusetts, USA. wshrank@partners.org
Patients recognize generic drugs are cheaper and safe, yet prefer brand-name medications. This highlights a gap between perceived value and actual use of cost-saving generic drugs.
Area of Science:
- Health Economics
- Pharmaceutical Policy
- Patient Behavior
Background:
- Generic drug utilization is encouraged by insurers and policymakers to reduce healthcare costs.
- Despite cost-saving benefits, generic drugs remain underutilized in many populations.
Purpose of the Study:
- To evaluate commercially insured adults' perceptions regarding generic drugs.
- To identify factors influencing the underuse of generic medications.
Main Methods:
- A national survey was conducted among commercially insured adults.
- Data collected focused on perceptions of generic drug cost, safety, value, and preference compared to brand-name drugs.
Main Results:
- A majority of patients agreed that generic drugs are less expensive, a better value, and equally safe as brand-name drugs.
- While 56% believed Americans should use more generics, only 37.6% preferred taking them.
- Perceptions regarding practitioner communication and generic substitution were also assessed.
Conclusions:
- A significant discrepancy exists between the perceived benefits of generic drugs and patient preference for them.
- Providers, insurers, and policymakers face challenges in promoting the cost-effective use of generic medications.
- Addressing patient perceptions and communication barriers is crucial for increasing generic drug adoption.
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