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Greeting Cards as Data on Social Processes.

John T Cacioppo¹, Barbara L Andersen

¹University of Iowa.

Basic and Applied Social Psychology

|September 15, 2009

Summary

This summary is machine-generated.

Greeting card choices reveal societal attitudes and communication patterns. This study explores using cards as archival data to analyze parent-child communication on special occasions.

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Area of Science:

Social Psychology
Communication Studies
Archival Science

Background:

Consumer choices in greeting cards shape market offerings.
Available greeting cards can serve as historical records of social attitudes.
Interpersonal communication processes are reflected in greeting card content.

Purpose of the Study:

To present a novel method for analyzing parent-child communication.
To examine how parents convey messages to children via greeting cards on special occasions.
To discuss the strengths and limitations of using greeting cards as a research tool.

Main Methods:

Utilizing greeting cards as an archival data source.
Analyzing designs and sentiments of greeting cards.
Correlating card content with parent-child communication dynamics.

Main Results:

The study illustrates a viable method for using greeting cards in research.
Greeting card analysis provides insights into specific communicative practices.
The approach offers a unique perspective on social and familial interactions.

Conclusions:

Greeting cards offer a valuable, albeit imperfect, lens into social attitudes and communication.
This archival method can illuminate interpersonal dynamics, particularly within families.
Further research can refine this technique for broader applications in social science.