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Alcohol primes, expectancies, and the working self-concept

Joshua A Hicks1, Rebecca J Schlegel, Ronald S Friedman

  • 1Department of Psychological Sciences, University of Missouri, Columbia, Columbia, Missouri, USA. Joshua.hicks@gmail.com

Psychology of Addictive Behaviors : Journal of the Society of Psychologists in Addictive Behaviors
|September 23, 2009
PubMed
Summary

Implicitly activating alcohol expectancies, like those related to sociability, can alter self-perception. This occurs when individuals primed with alcohol cues subsequently rate themselves on sociability, influencing drinking behaviors.

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