When ideas have sex: the role of exchange in cultural evolution

Human economic and technological progress has been dominated for the last 100,000 years by natural selection among variants of cultures, rather than among variants of genes. Evidence suggests that cultural evolution depends on exchange and trade to bring together ideas in much the same way that genetic evolution depends on sex to spread genetic mutations, or in the case of bacteria, on horizontal gene transfer. When starved of access to a large "collective brain" by isolation from trade and exchange, people may experience not just less innovation, but even regress. The capacity for ideas to have sex on the Internet is likely to accelerate cultural evolution still further.