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Related Concept Videos

Framing Effects03:26

Framing Effects

Information is everywhere and its presentation—such as how and when items are presented—can impact our perceptions and decisions surrounding the info. This broad concept umbrellas framing effects—influences that occur due to the way information is framed in its appearance, whether it’s purely the order or the specific wording of a message. Let’s take a look at numerous ways in which two versions of something can objectively say the same thing, yet we respond in different ways based on the...
Impression Management Techniques IV: Altercasting01:14

Impression Management Techniques IV: Altercasting

Altercasting is a strategic communication technique in which an individual imposes a specific identity or social role onto another person to influence their behavior and shape the interaction. By presuming a role—such as “responsible leader” or “patient person”—altercasting encourages the target to conform to that identity, often aligning their behavior with the expectations associated with the role. The power of this tactic lies in its subtlety; once a role is assigned, it becomes socially...
Frames01:30

Frames

Frames are essential components of various mechanical and structural systems used daily. These structures are known for their stability and ability to bear heavy loads. A frame is constructed using two-force and multi-force members, interconnected using pin joints. In contrast, trusses are made entirely of two-force members.
Frames are versatile and widely used in various applications such as structural supports for beams and columns, automobile chassis construction, and in the construction...
Frames: Problem Solving I01:24

Frames: Problem Solving I

Consider a jib crane with an external load suspended from the pulley. The dimensions of the crane members are shown in the figure. A systematic analysis of the frame structure is required to determine the reaction forces at the pin joints, assuming that the pulleys are frictionless.
Frames: Problem Solving II01:26

Frames: Problem Solving II

Consider a hydraulic hoist supporting a load of 1 kN. Assuming a simplified schematic representation of this frame structure, the force acting on BD and BF members can be determined.
Impression Management Techniques III: Aligning Actions01:29

Impression Management Techniques III: Aligning Actions

Aligning actions are communicative strategies individuals employ to maintain social harmony and preserve personal identity in the face of potential disruptions to social norms. These actions are particularly important in managing social impressions when one's behavior might be seen as inappropriate, incompetent, or morally questionable.Types of Aligning ActionsThe three principal types of aligning actions are disclaimers, accounts, and apologies.DisclaimersDisclaimers are preventive; they are...

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Theory, research, and practice of FrameWorks'.

New directions for youth development·2010
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From focus groups to peer discourse sessions: the evolution of a method to capture language, meaning, and negotiation.

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Who says your frames are better than mine? Making the case for strategic framing by using the power of experimental research.

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From research to practice: communications for social change.

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Related Experiment Video

Updated: Jun 17, 2026

Evidence-based Knowledge Synthesis and Hypothesis Validation: Navigating Biomedical Knowledge Bases via Explainable AI and Agentic Systems
05:47

Evidence-based Knowledge Synthesis and Hypothesis Validation: Navigating Biomedical Knowledge Bases via Explainable AI and Agentic Systems

Published on: June 13, 2025

Strategic Frame Analysis: Providing the "evidence" for evidence-based communications.

Tiffany Manuel1, Lynn Davey

  • 1FrameWorks Institute, Washington, D.C., USA.

New Directions for Youth Development
|January 19, 2010
PubMed
Summary

Strategic Frame Analysis (SFA) offers a structured, five-phase research approach for tackling complex social issues. This multimethod strategy emphasizes empirical testing of communication frames to drive social change.

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Related Experiment Videos

Last Updated: Jun 17, 2026

Evidence-based Knowledge Synthesis and Hypothesis Validation: Navigating Biomedical Knowledge Bases via Explainable AI and Agentic Systems
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Electroencephalographic, Heart Rate, and Galvanic Skin Response Assessment for an Advertising Perception Study: Application to Antismoking Public Service Announcements

Published on: August 28, 2017

Area of Science:

  • Communications Research
  • Social Change Strategies
  • Applied Social Sciences

Background:

  • Complex social problems require innovative research and practice approaches.
  • Existing methods may not adequately address entrenched societal challenges.
  • Strategic Frame Analysis (SFA) provides a novel framework for social change research.

Purpose of the Study:

  • To outline the five major research phases of Strategic Frame Analysis (SFA).
  • To introduce SFA as a multimethod approach for social change.
  • To explain the underlying logic and iterative nature of the SFA research cycle.

Main Methods:

  • Multidisciplinary research techniques.
  • Iterative research design.
  • Empirical testing of potential frame effects.

Main Results:

  • A comprehensive description of the five-phase SFA research process.
  • Explanation of the methodological integration within SFA.
  • Introduction to the empirical focus on frame effects.

Conclusions:

  • SFA offers a structured pathway for researching and addressing complex social problems.
  • The described research trajectory facilitates a systematic approach to social change.
  • This article serves as an introduction to detailed reviews of specific SFA research components.