Related Experiment Video
Updated: Jun 17, 2026

Frame-by-Frame Video Analysis of Idiosyncratic Reach-to-Grasp Movements in Humans
Published on: January 15, 2018
Who says your frames are better than mine? Making the case for strategic framing by using the power of experimental
1FrameWorks Institute, Washington, D.C., USA.
Abstract:
This article details the experimental research on frame effects that provides quantitative evidence that some types of frames have a greater ability to move and affect policy support than others. This method is particularly useful in showing the magnitude by which exposure to alternative ways of thinking about social issues alters the public's policy preferences. This kind of evidence-based approach to communications is a key to success in providing definitive evidence that strategic framing makes a difference in determining the outcome that matters most to policy advocates: public support.
Related Concept Videos
Framing Effects
Frames
Frames are versatile and widely used in various applications such as structural supports for beams and columns, automobile chassis construction, and in the construction...
Frames: Problem Solving II
Frames: Problem Solving I
Impression Management Techniques I: Managing Appearances
Impression Management Techniques IV: Altercasting
