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Strategic Frame Analysis: Providing the "evidence" for evidence-based communications.
1FrameWorks Institute, Washington, D.C., USA.
New Directions for Youth Development
|January 19, 2010
Summary
Strategic Frame Analysis (SFA) offers a structured, five-phase research approach for tackling complex social issues. This multimethod strategy emphasizes empirical testing of communication frames to drive social change.
Area of Science:
- Communications Research
- Social Change Strategies
- Applied Social Sciences
Background:
- Complex social problems require innovative research and practice approaches.
- Existing methods may not adequately address entrenched societal challenges.
- Strategic Frame Analysis (SFA) provides a novel framework for social change research.
Purpose of the Study:
- To outline the five major research phases of Strategic Frame Analysis (SFA).
- To introduce SFA as a multimethod approach for social change.
- To explain the underlying logic and iterative nature of the SFA research cycle.
Main Methods:
- Multidisciplinary research techniques.
- Iterative research design.
- Empirical testing of potential frame effects.
Main Results:
- A comprehensive description of the five-phase SFA research process.
- Explanation of the methodological integration within SFA.
- Introduction to the empirical focus on frame effects.
Conclusions:
- SFA offers a structured pathway for researching and addressing complex social problems.
- The described research trajectory facilitates a systematic approach to social change.
- This article serves as an introduction to detailed reviews of specific SFA research components.
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